ESSENTIAL ONLINE TRAINING

Google Tag Manager
All-you-need to know

Essential Google Tag Manager Training for Marketers and Developers.
All you need to learn to start using GTM confidently, allowing you for better website tracking, analytics, compliance and optimisation.

→ 2h Online LIVE training
→ Beginner level
→ Real-life and practical examples
→ Ask your questions

SAVE YOUR SPOT

2025 EDITION

Proudly certified:

“Uncomplicated, well-structured, and immediately actionable”

Marion Sarlé - Founder of Les Sourciers

Summary

If you deal with websites or digital marketing in general, you have surely heard about Google Tag Manager. It's an extremely useful tool that allows you to improve your site capabilities and what you get from it in many ways. However, it is definitely not something you just start using from one day to another as it can be quite complex for a beginner.

Our "Google Tag Manager All-you-need" course is designed precisely for Website Managers, Marketers, Developers, Web Analysts and anyone who needs to be able to improve their website's:
- Tracking and Analytics
- Security
- Performance
- Compliance
- Functionalities.

It is thought for people who might have some or no experience at all in Website management and/or other Google tools, such as Google Analytics.

In less than two hours, you'll get a full end-to-end understanding of how you can use Google Tag Manager to unlock more from your website, from better data, to better performance, all explained in simple terms and turned into actionable insights, allowing you to confidently start using it right after the session.

This is a live course, not a recording, with real-life examples and the chance to put questions at any time during the lesson, including a Q&A part at the end as well.

About Google Tag Manager

Google Tag Manager is a tool that helps you manage and deploy marketing tags (snippets of code) on your website or mobile app without having to modify the code directly. It simplifies the process of adding and updating tags, like Google Analytics for example, to track user activity, conversions, and other important data but so much more. This way, you can easily manage your tags through a web interface and ensure your site runs efficiently.

It's like having a central control panel for all your tags, making it easier to keep everything organized and up-to-date, and optimise things immediately, without the need for a web developer.

Training Agenda

Introduction to Google Tag Manager
- Why use Google Tag Manager?
- Main benefits and comparison to manual tagging
Installation and Setup
- Creating a Google Tag Manager account and container
- Installing Google Tag Manager on your website or mobile app
- Verifying proper installation
Google Tag Manager Interface
- Overview of the workspace and main components
- Tags, triggers, and variables
- Navigating the GTM interface
Creating and Managing Tags
- Types of tags (e.g., Google Analytics, Facebook Pixel, AdWords)
- How to create and configure tags
- Best practices for tag management

Triggers and Variables
- Understanding and creating triggers
- Using built-in and custom variables
- Implementing event tracking
Debugging and Publishing
- Using the preview mode to debug tags
- Common troubleshooting techniques
- Publishing and version control
Advanced Features and Use Cases
- Custom HTML and JavaScript tags
- Data Layer: What it is and how to use it
- Implementing consent management
Q&A + Networking (30min)

Why do you need this training

Mastering Google Tag Manager (GTM) will allow you to streamline and enhance your marketing efforts, boost your website, making your analytics and tracking more efficient and effective. In simple terms, you will be able to:

- Simplify and centralize the management of all your tags.
- Enhance your website’s performance by reducing the need for manual coding.
- Easily track and measure user interactions and conversions.
- Implement and test marketing tags quickly without requiring developer assistance.

Do you want to optimize your marketing strategies and harness the power of efficient tag management? Our online training course is designed to guide marketers and business owners through the essential elements of Google Tag Manager, empowering them with the knowledge, skills, and confidence to take control of their tagging and tracking.

With a focus on practical insights and real-world applications, our comprehensive course covers everything from setting up and configuring your GTM account to creating and managing tags, triggers, and variables, and troubleshooting common issues.

Whether you’re a seasoned marketer or new to the game, this course will help you streamline your processes and stay ahead in the digital world.

Who is it for

Website Managers,
Marketers,
Developers
and anyone who needs or has an interest to understand how to better track and optimise their website.

It’s a very complete beginners course, so everyone is welcome regardless of their previous experience with Google Tag Manager.

To take more value from it, it’s important your business already has a website and/or some online marketing activities running.

Sign up today and take the first step towards mastering Google Tag Manager!

SAVE YOUR SPOT

The Price

General training

/person

Max 10-15 people
1.30h training
30min for Q&A and Networking
Access to the recording
Certificate on completion
Dates Available: Last Thursday and Friday of every month, 1 session per day

Bespoke or 1to1 training

400

total

Exclusive to you and your team, with real examples using your channels
1-5 people
1.30h training
30min for Q&A
Access to the recording
Contact to book a date

The Presenter

David Mendonça, Co-Founder and CEO of PunchUp
linkedin.com/in/davidmendonca

Over 13 years of experience in Digital Marketing, helping hundreds of UK businesses of all sizes and industries to scale and level up, implementing tailor-made strategies and upskilling their internal marketing teams.

Tag Manager is one of the key tools of a successful online presence, ensuring detailed tracking and analytics, as well as other functionalities that help businesses have better results.