Cubefunder is an SME fintech lender, founded in 2017, innovating in their market by their simple and flexible repayment models, helping all types of small and medium businesses in England and Wales to grow, with a fast and transparent loan process, to finance their needs as soon as possible. 

As an innovative company, Cubefunder is constantly looking to take the next step and optimise the way they reach new customers and increase their large network of brokers.

Team upskilling

However, the current Marketing team is still small and ends up facing multiple needs, across all channels, which require very different specialised skills. This led to identifying the need to upskill their existing team with personalised training on specific digital marketing topics, such as Google Analytics (GA4), SEO and Google Search Console. 

Paid Advertising

Paid Advertising, namely Google Search Ads, has always been a strong part of Cubefunder’s marketing efforts to acquire new clients, with great results most of the times. However, as cost per click rises and competition increases, it became necessary to explore other avenues and the first logical one to try was Bing Ads, replicating a similar Search Ads strategy in a new platform, and this was something PunchUp was tasked to do, taking the full setup and management of Bing Ads campaigns.

New Brokers Acquisition Strategy

Apart from reaching out directly to business across the country, Cubefunder relies as well in their strong network of Brokers, something they are always looking to increase.

Having struggled in the past with an effective country-wide campaign to acquire more brokers, they have came to us looking for a completely new strategy.

It didn’t take long to understand the right path to source and target the right type of profiles and a combination of Email Marketing and LinkedIn 1to1 Messaging was put in place.

At the moment of this article, the campaigns are still running and results improving as we speak.

The results from the specialised training were immediate as it allowed all of the Marketing team to start accessing Google Analytics and Search Console and easily taking actionable insights.

In terms of the Bing ads, although the volume was naturally smaller than on Google, the campaigns delivered a number of conversions and a cost per conversion which was pair to what was seen on Google, which was positive.

Regarding the Brokers acquisition, this has exceeded all initial expectations, especially from the LinkedIn activities, generating a response rate of nearly 50%, better than any other similar campaign we’ve done, considering this was pure cold contacting.