SEO to Scale Start-ups and SMEs – Training


SEO to Scale
Start-ups and SMEs

Unlock Growth: Master SEO strategies tailored for start-ups and SMEs to navigate competitive markets, utilize cost-effective methods, and build a sustainable online presence.

This training focuses on practical, budget-friendly tactics for organic growth, critical for businesses with limited resources aiming for a substantial impact. Learn how to outmaneuver larger competitors, optimize for local searches, and turn your website into a customer magnet. 

→ 3h Online live training
→ No prior SEO experience needed
→ Focused on Start-up and SME challenges
→ Immediately actionable strategies

Proudly certified:

“We thought with would be impossible to beat the big players in our industry but we've learned all we need is the right strategy”

Charles - Co-Founder of The Seven's


Standing out in the Search Results, no matter your size or industry.

Developed and delivered by SEO specialists, this training session is designed to empower start-ups and SMEs to achieve organic growth with limited resources.

You’ll learn how to utilize SEO as a cost-effective tool to compete against larger companies, attract your target audience, and drive meaningful traffic that converts. We’ll cover everything from understanding how search engines work to implementing strategies that are particularly effective for smaller businesses, including local SEO and content marketing.

As it doesn’t require any previous experience in SEO or any advanced tech skills, this course is ideal for business leaders and managers like you, aware that times are changing and eager to keep upgrading themselves, never letting  their business stay behind the competition.

What Will You Gain?
  • Competitive Edge: Learn how to leverage SEO to compete with larger companies effectively.
  • Local Dominance: Strategies to make your business the top choice for local searches.
  • Budget-Friendly Techniques: Maximize your impact with minimal investment using proven SEO methods.
  • Sustainable Growth: Build a strong, organic presence that supports long-term success.
  • Comprehensive SEO Skills: From keyword research to link-building and beyond, master all facets of SEO.
About SEO

Search Engine Optimization (SEO) is a critical aspect of digital marketing, focusing on improving a website's visibility in search engine results.

It encompasses a variety of strategies and techniques aimed at enhancing the quality and quantity of website traffic. SEO is not just about search engines but making your website better for people too.

By optimizing for SEO, you are also improving the user experience, making it more likely for visitors to convert into customers.

Training Agenda

  1. Introduction to SEO for SMEs
    • Key Concepts and Misconceptions
    • Why is it essential to create short and long term growth
  2. Understanding Google’s Algorithm & Search Ranking
    • Deep dive into understanding and leveraging Google’s algorithm for better visibility.
  3. Tailored Keyword Research & Strategy
    • Crafting a keyword strategy that aligns with your unique business goals and audience.
  4. Effective On-page & Off-page SEO
    • Detailed tactics for improving site authority and user experience.
  1. Technical SEO for Smaller Websites
    • Prioritizing technical improvements that yield immediate results
    • Learn how to run your own SEO audit
  1. Targeted/Niche Content Marketing:
    • Developing impactful content strategies for small business niches and very specific audiences.
  1. Local SEO Mastery
    • Conquering local search to dominate your market.
  2. Interactive Q&A Session
    • Get your specific questions answered and gain deeper insights.

Why do you need this training

In today’s digital world, visibility is everything. If you’re not found online, you simply don’t exist.

For start-ups and SMEs, appearing in front of the right audience can mean the difference between thriving and just surviving.

This training will provide you with the knowledge and tools to enhance your online presence, attract more visitors, and convert them into loyal customers—all crucial for scaling your business.

You will learn to use SEO to:

      • Boost Visibility: Elevate your website’s rank on search engines.
      • Target the Right Audience: Attract visitors who are more likely to convert.
      • Maximize Content Impact: Create content strategies that engage and retain customers.
      • Optimize Resources: Efficiently use SEO to gain competitive advantage with minimal cost.
      • Sustain Growth: Implement long-term SEO strategies for continuous improvement.
Staying updated with the latest tools, tactics and technologies is not just an advantage—it’s a necessity. Our trainings are designed to give you that competitive edge.

Who is it for

  • Start-up Founders
  • SME Directors
  • Marketing Managers
  • Content Creators
  • and anyone interested in leveraging SEO to scale their business

It’s a very complete course, adequate for beginners, so everyone is welcome regardless of their previous experience with Search Engine Marketing.

To take more value from it, it’s important your business already has a website and/or some online marketing activities running, but not required.


Sign up today and take the first step towards scaling your business with SEO!


The Price

General training

  • Max 10 people
  • 3h training
  • 15min break
  • 30min for Q&A and Networking
  • Access to the recording
  • Dates Available: Last Thursday and Friday of every month, 1 session per day

Bespoke Team or 1to1 training

  • Exclusive to you and your team, with real examples using your channels
  • 1-5 people
  • 4h training
  • Fully bespoke session
  • 30min for Q&A
  • Access to the recording
  • Contact to book a date

The Presenters


David Mendonça,
Co-Founder and CEO of PunchUp

Over 11 years of experience in Digital Marketing, helping hundreds of UK businesses of all sizes and industries to scale and level up, implementing tailor-made strategies and upskilling their internal marketing teams.

With the ever-evolving digital landscape, David has continuously focused on mastering new SEO tactics and frameworks, developing robust strategies that propel online visibility and organic growth specifically tailored for SMEs.

punchup (1)

Stanislas Gautier
Head of Technology @ PunchUp

During the more than 6 years as Sales and Growth Manager in top scaleups, Stan became obsessed with researching, building and perfectioning the the most effective growth strategy, helping hundreds of companies in the last 3 years building innovative solutions to make them scale sustainably.

Passionate with all new trends and the big opportunities they bring, Stan is constantly monitoring and experimenting every new SEO technique, making him a top expert into adapting SEO tools and strategies to any complex needs and technical tasks.

Bespoke trainings can be delivered in

Discussion and in-depth analyses are polished and validated in our ultimate plans.


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SEO to Scale Start-ups and SMEs

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